Marketing experiences for
cybersecurity.
As a product designer in Mimecast’s marketing division, I focused on elevating the company’s digital presence through design systems, user research, and interactive experiences. My contributions included:
Design system stewardship - built on and maintained the Mimecast website design system in Figma, ensuring consistency and scalability across marketing initiatives.
Homepage redesigns - led quarterly homepage redesigns to align with evolving campaigns and brand strategy.
Digital engagement - designed digital experiences to increase website interaction and drive customer engagement.
UX research - conducted user research and A/B testing to identify friction points and improve end-to-end digital experiences.
Below are some highlights:
In the first couple months at Mimecast, I noticed a major gap: the website offered no interactive personalization. With a vast product suite and no clear guidance, new customers struggled to identify which Mimecast solutions could address their specific needs.
After a year, I was tasked with designing a Product Recommendation Quiz to solve this problem. I crafted questions around real customer pain points (like security challenges and organizational needs) and paired the responses with tailored product recommendations.
The quiz not only improved the customer journey but also had a measurable business impact. It drove stronger engagement, boosted page retention, and directly supported the sales pipeline. Its success led to the creation of two additional quizzes for broader marketing campaigns, establishing quizzes as a repeatable strategy for digital engagement.
Community & Knowledge Hub
Mimecast’s product suite is vast, addressing a wide range of security challenges. To better support customers, we wanted to create digital environments where they could engage with peers and access product guides for self-serviced learning.
Initially, these functions lived on a single platform, but usage data showed that the community features were not used and product guides were difficult to find. To improve clarity and usability, we split the platforms into two distinct experiences: the Community site and the Knowledge Hub.
I was responsible for creating a seamless experience across these platforms and the Mimecast website. My contributions included:
Brand alignment - developing new branding guidelines to unify both platforms under the Mimecast identity.
Creative direction - partnering with our in-house creative team to produce refreshed imagery and visual assets.
Cross-functional collaboration - working closely with external developers to ensure a smooth launch in early 2025.
The result was a clearer, more intuitive ecosystem where customers could easily access resources and support, while also engaging more meaningfully with Mimecast’s community.
Quarterly Homepage Redesign
To keep Mimecast’s digital presence fresh and aligned with evolving campaigns, our team led quarterly homepage refreshes.
Each cycle, my co-designers and I brainstormed and pitched new concepts, then presented them to the Director of Digital Experience and our team manager. After selecting the strongest direction, we executed a full homepage redesign, ensuring the site reflected current organization priorities and engaged returning visitors with a renewed experience every quarter.
Reflection
Mimecaster at Heart
My time at Mimecast taught me how to design at scale within a large, global marketing organization. I honed skills in design system stewardship, UX research, and cross-functional collaboration while balancing creative exploration with measurable business impact.
These experiences continue to shape how I approach design challenges:
by listening for real user needs,
aligning with business strategy,
and delivering solutions that drive both engagement and clarity.