
Role
Product Designer
Time
Team
Janell Orozco
Anusha Jain
Transforming a big data platform.
The Challenge
I redesigned a version of one of the central features within Vividly’s portal. By focusing on creating a more streamlined process, I created a workflow that allows our users to work faster than before.
*Due to an NDA, there is limited visibility on this project.
User Research
To understand the current state of the repayments' workflow, I talked to a handful of different users who have had differing experiences with repayments. In these interviews, I found these grounding insights:
Ideating & Design Principles
After conducting the interviews, I executed a Crazy 8’s exercise that was rooted in How Might We’s and User Need Statements to brainstorm.
This exercise yielded an abundance of ideas to choose from, and I narrowed down the design principles that would shape the future of the repayments process:
📍Familiar - repayments should feel intuitive and consistent, even when repayment scenarios differ.
📍Supported - the process should integrate smoothly into existing workflows and minimize friction for users.
📍Informed - each repayment should provide enough context to help users track and understand their financial picture.
Low, Mid & High Fidelity Prototyping
Once the user needs were finalized, I began sketching low-fidelity user flows to test out different ideas.
I wanted to pinpoint the following:
where the repayments process could become faster
how information could be best displayed for users.
I am unable to show the medium and high fidelity prototypes, but I am happy to answer any questions relating to the process of building the prototypes.
Outcomes
Presentation & Impact
I was presented this redesign to Vividly’s then Head of Product, and gained some useful feedback to inform quick changes before handing it off to the Product Manager. As of September 2022, I was told that the redesigned feature will be featured in the next built version of the platform.
additional work
Accessibility Audit
During my internship at Vividly, I also conducted an accessibility assessment on Vividly’s portal and cross-checked it against WCAG2 guidelines to ensure that the platform could reach the most amount of users.
I communicated with our engineering team for these improvements and, as of September 2022, the changes were on the roadmap for future development.